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            Welcome to our newsletter, Murmurations, a small gathering of thoughts and ideas inspired by life-centered design, our ongoing learning, and the discoveries we make along the way.   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3499999999999999em;mso-line-height-alt:1.3499999999999999em;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:0em;text-align:center;">Does the Sunflower Wait for the Sun to Rise?</h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">Welcome to our September newsletter, Murmurations, a small gathering of thoughts and ideas inspired by life-centered design, our ongoing learning, and the discoveries we make along the way.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">To celebrate the anniversary of the first-ever Sun Day (a day of action, celebrating solar and wind power, and the movement to leave fossil fuels behind) held last year on September 21, we went looking for connections between the Sun’s daily rhythms, sunflowers that follow its movement, and the design of Mongolian gers that make use of the Sun’s changing path across the sky. The ger connection feels especially timely this year, as Treasure and her family spent two weeks living in gers in Mongolia this August, allowing her to observe these remarkable structures up close.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">It turns out there is more to these connections than meets the eye. So, let’s follow the Sun for a moment and see where it takes us.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">Have you ever wondered whether a sunflower has some kind of tiny internal engine that helps it keep up with the Sun? Or have you been a little disappointed when you looked at a sunflower and realized it wasn't following the Sun across the sky? What happened?</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">Well, both are pretty good questions. Young sunflowers really do follow the Sun. When they start to grow, they face east in the morning. As the day progresses, they gradually turn westward with the moving Sun. Then, during the night, they reorient themselves, turning back toward the east in anticipation of dawn. By morning, they are ready to begin again.</p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3499999999999999em;mso-line-height-alt:1.3499999999999999em;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:0em;text-align:center;">Designing with Cycles</h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">A ger is a traditional, round, portable dwelling made from a collapsible wooden frame covered with layers of sheep-wool felt and canvas. Designed for a nomadic way of life, it can be assembled, disassembled, and moved as families shift between seasonal pastures.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">These structures are beautiful real-world examples of several of biomimicry's Life's Principles. One of them, Leverage Cyclic Processes, encourages us to notice repeating phenomena in nature and find ways to take advantage of them. In Mongolia, the cycles of seasons and sunlight have long been woven into the ger's design: one cycle is well known, the other easy to overlook.</p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3499999999999999em;mso-line-height-alt:1.3499999999999999em;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:0em;text-align:center;">Industrial Design Conference (IDC) 2026</h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">Last month, we joined industrial designers from across the country for the opening of IDC 2026 in Pasadena. The conference brought together designers, educators, students, and industry leaders for several days of conversations, ideas, and connections around the future of industrial design. The theme this year was “Authenticity.”</p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3499999999999999em;mso-line-height-alt:1.3499999999999999em;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:0em;text-align:center;">ADRIAN: Designing Hollywood, Dressing America</h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">In August, we visited <em>ADRIAN: Designing Hollywood, Dressing America</em> at the ASU (Agota’s Alma Mater) FIDM Museum in Los Angeles - a beautiful free exhibition celebrating the work and legacy of legendary Hollywood costume and fashion designer Gilbert Adrian. <br>The exhibit is currently on display in Los Angeles at the FIDM Museum through December 12, 2026. <br>It is free and open to the public. Closed November 26–27</p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3499999999999999em;mso-line-height-alt:1.3499999999999999em;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:0em;text-align:center;">Dieter Rams: Ten Principles for Good Design</h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:-.01em;">Lately, we've been revisiting Dieter Rams and his famous “Ten Principles for Good Design.” His work has had an enormous influence on industrial design, and it has prompted us to ask a new question: <em>What principles might guide designers when life itself becomes part of the design brief?</em> We're exploring what biomimicry and Life's Principles might add to the conversation, and we're excited to see where that thinking takes us.</p>
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